Create a Life, and a Business That You Love
As Featured on
Launch a Profitable Business Quickly and Confidently
Validate your idea to make sure it’s primed for success, plug the gaps in your knowledge, and follow my structured 90-day roadmap (I want you to win!!)
Because you deserve more than the status quo.
Achieve Financial Independence
No more living month-to-month
Find Fulfilment
Align your career with your passions and values
Enjoy Work-Life Balance
Gain the flexibility to prioritize what matters most to you
Course Overview
Your 90-Day Transformative Journey to Successful Female Entrepreneur
Module 1:
Ignite Your Entrepreneurial Spirit
Description
In the first module, you’ll adopt the entrepreneurial mindset that sets successful founders apart.
Learn the essential startup fundamentals, decode industry/startup jargon, and understand what needs to happen for your biz to be profitable.
By the end of this module, you’ll be mentally prepared and equipped with the foundational knowledge to confidently embark on this epic journey.
Key Lessons & skills
- Meet Your Mentor: Get to know me and my journey with Glamazon
- Adopt a Winning Mindset: Focus the entrepreneurial qualities that really lead to success
- Startup Essentials: Understand the core principles and terminology of the startup world
- Define Your Path: Learn how a business can be the vehicle that brings your vision to life
Why it's important
By embracing the transformative set of principles that took me from corporate life to co-founding Glamazon, you’ll feel confident and empowered to conquer your new world.
Get ready for the best kind of personal growth. Can I get an Amen?
Module 2: Transform Your Idea into Reality
Description
This module guides you in turning your idea into a tangible business (IRL!)
This is so crucial, and something most new founders miss.
You’ll craft a compelling mission statement, create and test your Unique Selling Proposition (USP), validate your big idea, and develop your Minimum Viable Product (MVP).
I know, it’s a jargon overload! But trust me:
1. I explain and simplify everything
2. It’s all SUPER important stuff that most new founders avoid like a LinkedIn connection request from your ex
By the end, you’ll have a validated product (people will want to pay for) that’s ready for launch.
Key Lessons & skills
- Define Your North Star: Create a mission and vision that align with your passion
- Craft a Standout USP: Develop and test a unique value proposition that sets you apart
- Validate Your Idea: Use proven methods to ensure there's a market need for your product or service
- Identify Your Ideal Customer: Pinpoint and understand who your target audience truly is
- Develop Your MVP: Create a Minimum Viable Product to test and refine your offering
Why it's important
Validating your idea minimises risk and ensures you’re investing time and resources into a venture with real potential.
Developing an MVP allows you to gather valuable feedback and make improvements before a full-scale launch.
So many new entrepreneurs launch a product based on assumptions of what they think people want and are met with crickets after they launch.
I’ll give you the insider goss on how I validated my idea and product without spending a dollar. You can just copy my process. (You’re welcome).
Module 3: Establish Your Biz From Setup to Launch
Description
In this module, you’ll lay the groundwork for your startup’s operational success.
Set up your business administratively and digitally, learn how to generate revenue, develop effective pricing strategies, and create a compelling pitch deck.
By the end, you’ll be ready to confidently start attracting real customers.
Key Lessons & skills
- Business Setup: Navigate the legal and operational steps to officially establish your startup
- Digital Footprint: Build a professional website and online presence with guided walkthroughs
- Revenue Generation: Understand different business models and how to choose the right one
- Pricing Strategies: Learn how to price your offerings competitively and profitably
- Market Analysis: Analyse your competition and refine your USP with a SWOT analysis
- Pitch Perfect: Create and present a pitch deck that captivates investors and stakeholders
Why it's important
A lean business infrastructure and strong digital presence are crucial for your credibility.
Doing things in this order is the proven blueprint to getting others to believe you are a serious entrepreneur.
Once they believe, customers and investment rollllll in.
Module 4: How to Scale & Attract Investors
Description
This final module focuses on scaling your startup and exploring funding options to fuel growth.
Learn how to execute a successful go-to-market strategy, build hype around your brand, accelerate organic growth, and understand the intricacies of raising capital.
I’ll simplify creating financial projections and teach you how to properly value your biz.
Key Lessons & skills
- Go-to-Market Strategy: Plan and implement a launch that maximizes impact
- Growth Acceleration: Discover tactics to rapidly expand your customer base
- Funding Fundamentals: Explore the pros and cons of bootstrapping vs external investment
- Investor Relations: Craft a compelling investor pitch deck and get the inside track on what they want to know
- Networking: Learn the art of building relationships (in a way that's comfortable for you) that open doors to opportunities
Why it's important
I’ll show you the growth tactics and funding insights that helped me scale and eventually sell Glamazon.
By simplifying financials and capital raising, you’ll be perfectly equipped to thrive, grow and eventually sell your business (for lots of mulah – because those Summer trips to the Amalfi don’t come cheap)!
Your Journey at a Glance
Outcome-Focused Milestones
1
Mindset
Adopt a success-oriented mindset and grasp essential startup principles to confidently begin your journey
2
Concept
Develop a validated business concept with a clear mission that's tested and ready to launch
3
Launch
Set up your business legally and digitally, and prepare to launch with the right revenue model and pricing
4
Scale
Execute growth strategies, understand your financials, and explore funding options to grow your business
Success Stories
- Real Results From First Time Entrepreneurs
Sydney, Australia
Sydney, Australia
California, USA
Why my Students Love it
Outcome-Driven Learning
Each module is designed to move you closer to launching and scaling a real business, with profit in mind
Real-World Skills
Gain practical knowledge and tools that you can apply immediately
Guidance from Experience
Learn from someone who's walked the path and achieved entrepreneurial success
Tailored for You
Content is designed specifically for ambitious, fierce women like you, balancing a professional career and entrepreneurial aspirations (I get it)!
More than a course
Startup Secrets is so much more than access to video lessons.
It’s an investment so your future self avoids costly mistakes, saves years (and I mean YEARS) of trial and error, and fast-tracks to success.
Get access to:
The Video Course
(Valued at $495)
- 52 Lessons
- 6-Hours of Video Content
- Lifetime Access
- Proven Step by Step System
- Work at Your Own Pace
+
Bonus: Startup Toolkit
(Valued at $300)
- Pitch Deck:The same pitch deck template that I used to raise over $1.7 million in venture capital to make attracting your own investment easy
- Jargon Cheatsheet: A glossary of startup jargon translated, so you don't get caught short in meetings
- Financial Model: A simple, working financial model complete with formulas so you can plan smartly
- North Star Roadmap: A flowchart breaking down the step-by-step actions you need to take going forward
- MVP Framework: My simplified process for building your product the right way
- Mock Investor Interview: Comprehensive answers to questions investors always ask so you impress in meetings
- Business Models: Figure out if your business is best suited to e-commerce, freemium, subscription models etc
- Biz Setup Checklist: Everything from registering your business to securing your web domain
- Video Walkthroughs: Learn step-by-step: setting up website hosting, building a website, AI content, reaching decision makers
Secure your spot Today
100% safe purchase. Data protected
FAQs
Is It Worth The Investment?
Yes! You’ll unlock lifetime access to Startup Secrets—your guide to navigating the startup landscape with confidence.
The pricing is well below the industry standard (around the $1000 mark). I want this information to be accessible to as many new founders as possible.
In the months after taking the course, you could have refined an MVP that truly connects with your target market, gained your first customers, generated revenue, or even attracted investors.
Plus, successful startups often get acquired for life-changing sums!
The truth is, you can do this. You just need the right guidance, and I’m here to help you get a head start over 99% of your competitors.
I struggle with courses. How is this one different?
I understand that traditional courses can be overwhelming or impersonal—that’s why I’ve designed Startup Secrets to be different.
I’ve broken the content into bite-sized, actionable modules that are easy to digest and fit into your busy schedule.
You’ll learn directly from my personal journey with Glamazon, including the mistakes I made and the successes I achieved, making the lessons relatable and practical.
I’ve also included a host of downloadable resources where you can immediately apply what you learn to your own business idea.
This isn’t just another course; it’s a transformative experience focused on helping you build your dream business.
Even if you’ve struggled with courses in the past, Startup Secrets will empower you to succeed.
What Types of Businesses or Ideas Does This Course Work For?
Startup Secrets is designed to cater to a wide range of business ideas.
Whether you’re working on a tech startup, launching a retail product, offering services, or building an online platform.
My students come from diverse backgrounds, with ideas spanning from apps to physical products, consulting services, and beyond.
The course curriculum provides practical tools and strategies that are adaptable to various industries and business models, so no matter your idea, you’ll find valuable insights that can help you succeed.
Does the course apply to me if I’m in America?
Absolutely! The vast majority of my students are US based.
While I’m currently based in Australia, the “Startup Secrets” course is designed for aspiring entrepreneurs globally, including those in America.
I spent a significant amount of time raising money in silicon valley, working with US clients and investors.
Whether you’re in the US or anywhere else in the world, the principles, strategies, and tools covered in the course apply to anyone ready to build a successful business.
How Do I Know This Will Work For Me?
I understand—you’re used to making informed, smart decisions.
That’s why Startup Secrets is tailored for people with a professional background, who have valuable skills but need a clear roadmap to transition into entrepreneurship.
You won’t just learn theories; you’ll get strategies that have been proven to work, backed by my own journey from the corporate world to founding a successful startup.
I’ll guide you in leveraging your expertise to confidently build a business that aligns with your goals.
And with our 7-day money-back guarantee, you can take the first step risk-free.
Can I balance this course with full-time work?
Absolutely! The course is designed with busy professionals in mind.
You can learn at your own pace, fitting the lessons around your schedule without sacrificing your job or personal life.
How practical is the course content?
Very practical.
The content is drawn from real-world experience, including my own journey of securing investment on Shark Tank Australia and successfully selling a business.
You’ll get step-by-step guides focused on impactful actions that lead to real results, not just theories.
What if I already have a business or side hustle?
That’s great!
If you’re not seeing the progress you want, the course includes specialised modules to help you gain traction.
We’ll cover common roadblocks and how to overcome them, refine your business model, and boost your marketing efforts to take your venture to the next level.
What is your refund policy?
I’m confident in the value and effectiveness of the course, which is why I offer a 7-day money-back guarantee.
If you’re not completely satisfied, you can request a full refund within 7 days of purchase. Please review our terms of use for details on the process. Your success is my top priority!
I’m overwhelmed and don’t know where to start. Can this course help?
Absolutely. The course is specifically designed to simplify your entrepreneurial journey.
I understand how daunting it can be to start with so many options and risks.
That’s why the course is structured to provide a clear, step-by-step path, helping you invest your time wisely without feeling overwhelmed.
Ready to Break free from the path you're on?
Don’t wait for the ‘perfect time’—start creating it.
With Startup Secrets, you’ll get my proven formula to build your business without the guesswork, wasted time, or costly mistakes
(or as my dad likes to call them “expensive lessons” lol).
(Take the leap, do the thing)!